Analytics and ROI
We work with them to create an environment within their company that is conducive to these aims by:
- deploying the right people and creating the right organisational structure
- building an information framework that is consistent and useful
- extracting insights from data that are easily transformable into action
- providing tools for prompt, accurate decision-making
Services
Our specialist services have been created to respond to market changes and, in some cases, to change the market.
Communications planning
Communications Planning has never been more important. As we move further away from the traditional TV and press advertising models, it requires true understanding of brands, markets and media to answer the big questions. For this brand, in this market, with this budget, what is the best possible mix of channels to build preference and turn preference into sales.
